One of America's dominant ideologies is the belief that beauty only has one definition. The ideal American woman can fit into a small anything but is still "blessed" with moderate assets, has beautiful hair, and not a single scar, freckle, mole, wrinkle, or stretchmark is visible on her skin. Dove's Campaign for Real Beauty resists and criticizes this unrealistic and ridiculous ideology by airing commercials that show how distorted America's perception of beauty really is and advertising with real women. Their commercials and advertisements are aimed at proving to American women that they are trying to attain a certain look and shape that is unrealistic because women come in all shapes, sizes, and colors, that may not meet the rest of America's expectations, but remain beautiful.
Dove broke the mold of showing those stereotypical "racially ambiguous", size two or four, airbrushed, and young women by advertising their brand with a different kind of women, the kind that aren't exactly popular in the media. Televisions were riddled with commercials and magazines covered in advertisements showing real women, the kind you see in the grocery store or walking down the street. Dove even made a short film, titled Evolution, that shows the transformation a model undergoes for a photo shoot because, sadly, even models don't fit our distorted definition of beautiful. Dove's mission was "to serve as a starting point for societal change and act as a catalyst for widening the definition and discussion of beauty."
Dove's campaign showed us the kind of women we see every day, but don't consider beautiful because American society considers beautiful something more rare and out of reach. Our society is extremely obsessed with perfection and it's costing us our self-esteem and happiness. America needs more people in positions of power and fame who look like everyone else so we can get a realistic view of beauty. Dove definitely took the first step by placing women that the rest of America can identify with in their advertisements and commercials. Their Campaign for Real Beauty was really effective in showing that our society needs to expand its definition of beauty and that we need to accept ourselves for who we are, for the sake of future generations. When American women can realize that they're beautiful just the way they are, then they'll be as happy as models seem to be on television and in the magazines. After all, the happiest women really do turn out to be the most beautiful ones.
Dove's campaign showed us the kind of women we see every day, but don't consider beautiful because American society considers beautiful something more rare and out of reach. Our society is extremely obsessed with perfection and it's costing us our self-esteem and happiness. America needs more people in positions of power and fame who look like everyone else so we can get a realistic view of beauty. Dove definitely took the first step by placing women that the rest of America can identify with in their advertisements and commercials. Their Campaign for Real Beauty was really effective in showing that our society needs to expand its definition of beauty and that we need to accept ourselves for who we are, for the sake of future generations. When American women can realize that they're beautiful just the way they are, then they'll be as happy as models seem to be on television and in the magazines. After all, the happiest women really do turn out to be the most beautiful ones.
*Caption on image reads: How long will we go on believing that only fair skin is beautiful? Join the debate.
1 comment:
I agree, america is obssesed with beauty. Most are only seen by the way they look not by the way we are. Some are crazy over make up beacuse they say it makes them look young. I heard that make up does make one look young but under all that amke up it makes one look older faster. Why cant everybody be seen not by looks but by our personalities and that we are beautiful just the way we are.
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